Planning a Semantic Web site

The Semantic Web brings with it the opportunities for users to get smarter search results, and for site owners to get more targeted traffic as users find what they really want. But these benefits don't just magically appear.

For the first time, in many years of following this stuff - since timbl first started writing his web from 50,000ft missives - the very readability of this article gives me hope I might be a participant, not just a user...

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Experimental REFERENCE (from the article): Semantic Web