Simulation, Simulacra and Baudrillard

"Welcome to the desert of the real."

Somehow it seems entirely appropriate that as I start to write this two men in pink dresses are chatting about the meaning of life on the TV station channel running in the corner of my computer screen. I was looking through my RSS feeds for interesting references on museums and discovered obituaries from The Telegraph and The Times on Jean Baudrillard and - perhaps the most erudite - The Guardian online.

As my research interest is in the field of environmental design decision support tools (eddst's) in architecture it is inevitable that I have come across references to M. Baudrillard. If one is a 'simulationist'
as I am, then one expects discussion of what exactly is the reality one is simulating? However, what was interesting was to ask the nature of the environments we simulationists are 'predicting' in a world where (to quote the Telegraph) "a leading post-modernist thinker and social theorist [is] best known for his concept of "hyperreality" - the theory that modern man can no longer tell what reality is because he has become lost in a world of "simulacra", images and signs created and presented as "real" by the mass media;..."

Where does the hyper-real image of the daylight in a building fit in this theoretical framework? Does it matter? Say we take Doug Mann of the University of Western Ontario at face value:

his central claim about postmodern culture (thought he claims that he himself is not a postmodernist) is quite simple - that we live in a "desert of the real," a cultural space where television, film, and computer images are more "real" to us than the non-media physical reality that surrounds us. This loss of reality isn't so hard to understand, even if it's difficult for some of us to swallow.

Then to what degree do we redefine people's expectations of buildings by showing them this building performance simulation hyper-reality?

Derrida in 2004 and now Baudrillard - who will the obscurantists turn to next?

Wikipedia reference.